Good media resource on teen identity formation?

[Michelle Rowley]

Hi Valerie & YLers

The magazine I work for, New Moon: The Magazine for Girls and Their Dreams 
(www.newmoon.org) was founded 11 years ago as an alternative to mainstream 
magazines. It was the first and only international magazine to be edited 
and written by and for girls rather than adults. The Girls Editorial Board 
(GEB) members range in the ages of 8-14, which is also the target market 
of the magazine, and made the decision to not have advertising in the 
magazine due to the harmful ways ads can affect girls.  It's more than 80% 
written by girls and is an excellent example of media truly about their 
identity.

This is the 5th year that the GEB will publish the "25 Beautiful Girls" 
issue of New Moon, which they began publishing in protest to PEOPLE 
magazine's "50 Most Beautiful People" issue. New Moon's annual May/June 
issue recognizes girls for their accomplishments and inner-beauty rather 
than their outer looks. This annual issue spurred the development of the 
Turn Beauty Inside Out Campaign (TBIO), which tries to make a change 
within a media segment.

TBIO's focus last year was analyzing and changing the way girls and women 
are portrayed in advertising. The GEB and other girls met with advertising 
executives in New York and came up with guidelines for advertising to 
girls. The girls who attended last year's TBIO Leadership event also came 
up with an action called "GirlCaught", which you could incorporate into 
your curriculum. Find out more about GirlCaught and TBIO at www.tbio.org

Here are other resource for body image and identity:

Dads and Daughters: www.dadsanddaughters.org
Girls, Women + media project:  www.mediaandwomen.org
Jean Kilbourne: www.jeankilbourne.com
The Body Image Project: http://www.e-d-a-g.com/bodyimageproject/

Other remarkable media produced by kids:
Wire Tap: http://www.wiretapmag.org/
Teen Voices: http://www.teenvoices.com/tvhome.html
Blue Jean: http://www.bluejeanonline.com/

Sorry for this being so long, but I hope it helps!

Michelle Rowley
 
Communication Coordinator
New Moon Publishing
34 E Superior St., Suite 200
Duluth, MN 55802
micheller at newmoon.org

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