[YL] Daughters Magazine Provides Ammunition to Fight Anti-Girl Marketing

[Dads and Daughters]

FOR IMMEDIATE RELEASE    May 6, 2005
Contact: Editor Helen Cordes, 512/869-6553

NEW: PLEASE NOTE THAT THE ENTIRE DAUGHTERS ISSUE IS 
AVAILABLE FOR VIEWING IN ITS ENTIRETY AT 
HTTP://WWW.DAUGHTERS.COM/DTS_MJ05.PDF 

WE WELCOME REPRINT REQUESTS: CONTACT MELANIE 
MCDOWELL AT 218-728-5507, x12.


Daughters© Magazine Provides Ammunition to Fight Anti-Girl Marketing

DULUTH-Girls, particularly vulnerable tween-aged girls, are the target of 
advertisers and product makers panting over the $600 billion spent 
annually by under-18 youth. Ads bombard girls with glitzy directives that 
they need to buy more and look sexy in order to be happy, and that's a 
destructive message, says Harvard psychologist Susan Linn, author of 
Consuming Kids: The Hostile Takeover of Children. In an extensive 
interview in the May/June 2005 issue of the national newsletter 
Daughters: For Parents of Girls, Linn, along with Born To Buy author Juliet 
Schor, tells how to help girls deflect harmful marketing and find 
satisfaction not bound up in buying.

Linn is available to answer questions about helping girls fight the 
destructive effects of marketing through a new Daughters service, the 
Daughters Community Forum available online at www.daughters.com. 
With each issue, Daughters features experts from their pages, and 
Community Forum visitors can share questions and advice about the 
challenges of parenting daughters. 

Also included in the May/June Daughters is advice on easing the pain of 
a best-friend breakup; stopping parent-daughter fight cycles; choosing 
appropriate movies and TV shows; and strengthening a girl's resilience.

Published since 2001 by the nonprofit advocacy organization Dads and 
Daughters in conjunction with New Moon Publishing of Duluth, 
Daughters© reaches more than 60,000 readers nationwide, including 
parents of girls between 8 and 16, and professionals who work with them.

Daughters© is available by subscription for $24.95/year. Contact 
Daughters, 34 E. Superior St., Suite 200, Duluth, MN 55802, 
888-849-8476 or order online at www.daughters.com. 

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