[YL] mtvU and Kaiser Family Foundation Launch Search for Best Video Game Concept to Reduce Spread of HIV/AIDS

[Lars Hasselblad Torres]

thought folks might have some good ideas for this!
-----
Lars Hasselblad Torres
www.peacetiles.net



Begin forwarded message:

> mtvU and Kaiser Family Foundation Launch Search for Best Video Game  
> Concept to Reduce Spread of HIV/AIDS
>
> Winning Student Concept in “Change the Course of HIV Challenge” to  
> be Backed with $75,000 in Development & Marketing Support
>
> Challenge Brings Fight Against Epidemic Online and Builds on  
> Success of “Darfur is Dying,” Now Played Over 2 Million Times
>
> CONTACTS
>
>
>
>
> Rob Graham, Kaiser Family Foundation, 650-854-9400,rgraham at kff.org
>
> Jason Rzepka, mtvU,
> 212-654-7198,jason.rzepka at mtvstaff.com
>
> Jay Jay Nesheim, MTV,
> 212-846-7166,jayjay.nesheim at mtvstaff.com
>
>
>
> New York, NY – January 25, 2007 – mtvU, MTV’s 24-hour college  
> network, and the Kaiser Family Foundation today announced the  
> “Change the Course of HIV Challenge” – a competition offering  
> college students digital tools to reduce the spread of HIV/AIDS  
> among young people in the United States. The challenge asks gamers,  
> activists or any student with a great idea to propose a viral, Web- 
> based video game concept to help raise awareness about HIV/AIDS  
> among 15-24 year olds in the US and to promote personal action in  
> response to the epidemic. The winning individual or team will work  
> with mtvU and the Kaiser Family Foundation – which are committing  
> $75,000 to the development and marketing of the game – to see their  
> idea realized.
>
> “No undergrad in school today has known a world without HIV/AIDS  
> and a new young person someplace in the world is infected every 15  
> seconds,” said Stephen Friedman, GM, mtvU. “Through this challenge,  
> we hope to inspire college students to use the power of online  
> gaming to engage their peers, re-awaken them to the magnitude of  
> this deadly virus and effect prevention.”
>
> “The competition is designed to help us reach young people in a  
> different and engaging way to help inform them about HIV/AIDS and  
> spur action,” said Tina Hoff, Vice President and Director,  
> Entertainment Media Partnerships, Kaiser Family Foundation. “As HIV  
> remains the great public health challenge of this generation, it’s  
> essential to find new and creative ways to engage and inform young  
> people about the epidemic.”
>
> mtvU and the Kaiser Family Foundation are looking for innovative,  
> interactive concepts for video games that will spread rapidly  
> online. Proposed projects should raise awareness about HIV/AIDS  
> among young people in the US, identify ways to stop its spread, and  
> address the silence, stigma and discrimination surrounding the  
> disease. The challenge is open to college students nationwide and  
> the deadline for submissions is March 16th, 2007. For more  
> information and to submit an idea, please visit mtvU.com.
>
> The “Change the Course of HIV Challenge” follows on the success of  
> “Darfur is Dying” (www.DarfurisDying.com), a student-developed,  
> viral video game – now played more than 2 million times by over 1  
> million people – and a key element of mtvU’s Emmy Award- 
> winningSudan campaign. “ Darfur is Dying” is a narrative-based  
> simulation where the user, from the perspective of a displaced  
> Darfurian, negotiates forces that threaten the survival of his or  
> her refugee camp.
>
> About The Henry J. Kaiser Family Foundation
> The Henry J. Kaiser Family Foundation is a non-profit, private  
> operating foundation dedicated to providing information and  
> analysis on health issues to policymakers, the media, and the  
> general public. It is not associated with Kaiser Permanente or  
> Kaiser Industries. Information on HIV/AIDS is available at  
> www.kff.org, and a daily news summary report on developments in HIV/ 
> AIDS is available on www.kaisernetwork.org, the Foundation’s free  
> health information service.
>
> About mtvU
> Broadcasting to 750 colleges across the country, with a combined  
> enrollment of over 7.2 million, mtvU is the largest, most  
> comprehensive television network just for college students. Twenty- 
> four hours a day, seven days a week, mtvU can be seen in the dining  
> areas, fitness centers, student lounges and dorm rooms of campuses  
> throughout the U.S. mtvU is dedicated to every aspect of college  
> life, reaching students everywhere they are, through a three  
> pronged approach – on-air, online and on campus. mtvU focuses on  
> content including music videos from emerging artists which can’t be  
> seen anywhere else, news, student life features, events and pro- 
> social initiatives. mtvU is always on campus, with more than 500  
> events per year, including exclusive concerts, giveaways, shooting  
> mtvU series and more. For more information about mtvU, and for a  
> complete programming schedule, visit www.mtvU.com.
>
> mtvU.com makes mtvU the first MTV Networks channel distributed in  
> its entirety via broadband, streaming 24/7 and on demand, featuring  
> all of mtvU plus exclusive new music, original series and student- 
> produced programming for college students and music fans everywhere.
>
> mtvU also owns and operates Y2M, parent company of College  
> Publisher – the largest interactive network of online college  
> newspapers in the US. The network comprises 500 campus publications  
> that serve institutions including Brown University, the University  
> of Illinois, theUniversity of Southern California, the University  
> of Texas at Austin and Duke University, with a combined enrollment  
> of over 5.5 million students and a subscriber base of 2.1 million.
>
> MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the  
> world’s leading creators of programming and content across all  
> media platforms. MTV Networks, with more than 120 channels  
> worldwide, owns and operates the following television programming  
> services – MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON,  
> NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1  
> CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV  
> NETWORKS, a package of 13 digital services, with all of these  
> networks trademarks of MTV Networks. MTV Networks connects with its  
> audiences through its robust consumer products businesses and its  
> more than 100 interactive properties worldwide, including online,  
> broadband, wireless and interactive television services and also  
> has licensing agreements, joint ventures, and syndication deals  
> whereby all of its programming services can be seen worldwide.
>
>  ###

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